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Understanding 9/11v, 151 p. ; 24 cm
From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions
Includes bibliographical references (p. 127-138) and index
This sporting house: the pub and sport -- A thirsty business: the drinks industry and sport -- Cheers! alcohol and the sporting crowd -- A little of what does you good? alcohol, the athlete and sporting performance -- Conclusion: more than beer and skittles?
From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions
Includes bibliographical references (p. 127-138) and index
This sporting house: the pub and sport -- A thirsty business: the drinks industry and sport -- Cheers! alcohol and the sporting crowd -- A little of what does you good? alcohol, the athlete and sporting performance -- Conclusion: more than beer and skittles?
![[WorldCat (this item)]](/images/worldcat-small.png "[WorldCat (this item)]")
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